ALL - Accor Live Limitless - 31 Thank Yous

Accor, a multi-national hospitality company that owns and manages more than 4,200 hotels in 100 countries, wanted to reward members of its loyalty program, ALL - Accor Live Limitless. We created a sweepstakes loosely inspired by an advent calendar, where members could visit throughout December to enter for a chance to win a new prize every day. Each image was painstakingly cut into layers to create a parallax effect, making them appear three-dimensional on the microsite. In its first year, it won 4 golds, 1 silver, and 1 bronze at the international HSMAI Adrian Awards and it went on to become a cornerstone of their loyalty program.

Copywriter: Greg Smart | Art Director: Adrian Ion | Agency: Lucidia Travel + Hospitality