Le Club AccorHotels - ALL-IN Elite Experiences

With the knowledge that the demand for experiential travel was on the rise, we created ALL-IN Elite Experiences, a campaign to showcase the unique travel opportunities exclusively available to members of Accor’s loyalty program. From walking the red carpet at the Tony Awards, to meeting a top designer at Fashion Week and hitting the racetrack at BMW MFest — the experiences were truly unforgettable. To get the message out, high-profile influencers attended and blogged about the exclusive events through the website we created to promote the program and access the experiences. The campaign went on to win 1 gold, 2 silvers and 2 bronzes at the international HSMAI Adrian Awards.

Copywriter: Greg Smart | Art Director: Adrian Ion | Agency: Lucidia Travel + Hospitality